How to Write a Good Advertisement Easily And Fast.
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| Writing an effective advertisment easily and fast |
N.B: You won't find this information anywhere for FREE. In my little time of writing copy, I can tell you for FREE, I've seen and read many ad copy(ise) that sucks, I mean really sucks.
And I've also read copy (ies) that stood out. I mean that generated interest and drove me curious and desirous too.
I discovered that good copy provides EMOTIONAL value for the reader which is the sole vehicle that drives people's soul and body to take the action you expect them to.
If you find it difficult to do as a business owner, newbie copywriter, advertising agency copywriter, etc. Gather here, I've helped you compile the basic strategies you can't find anywhere else for FREE. They'll help you achieve it seamlessly.
THE HEADLINE:
Contains an important consumer benefit, or news, or arouses
curiosity, or promises a reward for
reading the copy.
A savings or discount is one of the most
powerful benefits you can feature in a
headline.
THE VISUAL:
(if you use a visual) illustrates the main benefit stated in the headline. Note that I said “if you use a visual.
Contrary to what some folks may tell you, it is the words, not the pictures, that do most of the selling in and advertisement.
Hundreds of successful ads have used
words alone to get their message across. Thousands of other successful ads are adorned only with simple photos, spot
drawings, and plain-Jane graphics.
THE LEAD PARAGRAPH
Expands on the theme of the headline.
THE LAYOUT
draws readers into the ad and invites them to read the body copy.
Copywriters must consider the graphic
elements of the ad and how these graphics will affect readership of their copy. Will the copy be broken up by subheads into many short sections? Will there be a coupon?
Should the phone number be in a larger type to encourage call-ins?
Should the product or process be illustrated using a number of small secondary photos with captions?
These are all the concerns of the writer.
THE BODY COPY
covers all important sales points in logical sequence. The effective ad tells an interesting, important story about the product.
And, like a novel or short story, the copy must be logically organized, with a beginning, a middle, and an end.
If you are describing a product and its
benefits, you will probably organize your
sales points in order of importance,
putting the most important point in the headline and taking the reader from the
major benefits to minor features as you go through the body copy.
In this format, the ad resembles the “inverted pyramid” style used by journalists in news stories.
THE COPY IS INTERESTING TO READ.
“You cannot bore people into buying your product,” writes David Ogilvy in Ogilvy on Advertising. “You can only interest them in buying it.”
People will only read your ad as long
as it is interesting to them. They will not
read copy that is boring, in content or in
style.
As a writer and a reader, you know
when writing is interesting to read and
when it is dull.
The style should be crisp, lively, and light. The copy should have rhythm and clarity
THE COPY IS BELIEVABLE.
The copywriter’s task is not an easy
one. In addition to getting attention,
explaining the product, and being
persuasive, you must overcome the
reader’s distrust and get them to believe
you.
THE AD ASKS FOR ACTION.
The ad should ask the reader to take the
next step in the buying process, whether
that step is to send in an order, call a sales
office, visit a store, try a sample, see a
demonstration, or just believe the
advertiser’s message.
Good morning family.
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15 steps on How do I make my advertisment
1. Choose Your Target Audience
2. Conduct Marketing Research
3. Choose Your Platform
4. Decide on a Budget
5. Craft a Message
6 Get People Talking
7. Decide What You’re Building
8. Include a CTA.
9. Don’t Forget the Details
10. Create Test Ads
11. Develop Creative Assets
12 . Determine Measurements of Success and Set Up Tracking
13. Launch Your Ad
14. Track & Analyze Performance
15. Make Changes, Rinse, Repeat
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