What you can do to get the attention of a potential customers
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| Potential customers |
I have always said that people buy from emotions and justification on what the feel.
1. Fear:
Humans are generally fearful beings. Fear could be leveraged to make sales. Most people buy from the
fear of losing out on a good deal, the fear of falling sick, the fear of going broke
etc. People buy out of the fear of the unknown.
2. The desire to be known and recognised:
why do people pay so much for an apple phone? The answer is simple, they want to be seen and recognised. One propelling features of humans are to be known and recognised and to be admired. Luxury products sell on this desire. If you have a product or service that makes people stand out, they will buy.
3. People buy out of Love:
You do not think twice to buy stuff for those you love. This is the same for most people. Mothers don't think twice when they see a dress that perfectly fits their new born.
Birthday gifts, wedding gifts, first time lover, the list is endless. But people are
always buying out of love or for any occasion.
4. Comfort:
People buy because they want to feel comfortable. An average human is naturally lazy. We want to sit down on our couch and do nothing. This
is one of the reasons why Ponzi schemes and other HYIP have thrived.
People will go for whatever product or service that will make them comfortable
or stress-free.
5. Self-Improvement:
People buy books. Training materials or courses to be better at their career or skills. You only sign up for a gym because you want to look better or
keep fit.
6. The Desire for Power:
People want to feel powerful and in control. They want to be able to tell others what or what not to do. They want to feel like God.
7. Necessities of Life:
People need water, clothing and shelter. Most recently, people need gadgets and the internet. Whatever is a necessity, it always has a market.
8. Addiction:
People always buy when they are addicted or fond of something. Game addicts, fashion freaks etc. They all buy because they can't do without it.
9. To Make a Difference:
Everyone wants to be relevant. They want to see their name in the sands of time, they want to be influential. For instance, Bill Gates is fighting Polio and other charitable works just to make a difference.
In conclusion, let your copy be focused on helping people, using any of these purchase trigger emotions. The more people you can help, the richer you become. Become a part of people's daily routine. Also, do not sell to the wrong
people. Find premium (high payers), permanent (long-time buyers) and pleasant (Stress-free) client.
Other things you can do to get the attention of a potential customers
To get the attention of potential customers, you can employ several strategies:
Understand Your Audience: First, you need to know your target audience and what interests them. Tailor your approach to their needs and preferences.
High-Quality Content: Create and share high-quality, relevant content that provides value to your audience. This could be blog posts, videos, infographics, etc.
Social Media Engagement: Utilize social media platforms to engage with your audience. Share your content, respond to comments, and interact with followers.
Email Marketing: Send personalized and engaging emails to potential customers. Offer exclusive deals or valuable information in these emails.
SEO: Optimize your website and content for search engines to increase your online visibility.
Paid Advertising: Consider using online advertising platforms like Google Ads or social media ads to target potential customers.
Networking: Attend industry events, conferences, or local networking groups to build relationships with potential customers.
Referral Programs: Encourage your existing customers to refer others to your business with incentives.
Influencer Marketing: Collaborate with influencers in your industry to promote your products or services.
Free Trials or Samples: Offer free trials, samples, or demos to let potential customers experience what you offer.
Online Reviews: Encourage satisfied customers to leave positive reviews, which can influence others.
Unique Selling Proposition (USP): Highlight what makes your product or service unique or better than the competition.
Solve Problems: Show how your product or service can solve a problem or address a pain point for your potential customers.
Personalized Approach: Address potential customers by their name and tailor your communication to their specific needs.
A/B Testing: Continuously test different marketing strategies to see what resonates best with your audience.
Remember that consistency and patience are key. Building brand awareness and gaining the trust of potential customers can take time.
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