5 Effective Tips For Writing Great Copy Fast
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| Writing a great copy fast |
If you're struggling to write a clear copy fast,this is a detailed compilation for just you.
Someone asked me some time ago what defines a clear copy and how to write it. And so I decided to compile the answer into this short article for you to benefit from.
A clear copy is one that:
1. THAT PUTS THE READER FIRST.
Picture someone you do know
who’s like your reader. Then write to
him. Think of the reader.
Ask yourself: Will/
Does the reader understand what I have written? Does he know the special terminology I have used?
Does my copy tell her something important or new or useful? If I were the reader, would this copy persuade me to buy the product?
One technique to help you write for the
reader is to address the reader directly as
“you” in the copy, just as I am writing to
you in this post. Copywriters call this the
“you-orientation.”
2. CAREFULLY ORGANIZE YOUR SELLING POINTS
The organization of your materials affects how people read it. When you write your copy, you must carefully organize the points you want to make.
In an ad, you might have one
primary sales message ( eg: “This car gets
good mileage”) and several secondary
messages (“roomy interior,” “low price,”
“N500M rebate”).
The headline states the main selling
proposition, and the first few paragraphs
expand on it. Secondary points are
covered later in the body copy.
3. USE SHORT SENTENCES
Short sentences are easier to read than
long sentences. All professional writers
newspaper reporters, publicists, magazine
writers, copywriters are taught to write
in crisp, short, snappy sentences.
Long sentences tire and puzzle your
readers. By the time they have gotten to
the end of a lengthy sentence, they don’t
remember what was at the beginning. Keep your sentence brief.
4. USE SIMPLE WORDS
Simple words communicate much
more effectively than big words. People use big words to impress others, but they rarely do.
More often, big words annoy and
distract the reader from what the writer is
trying to say.
Yet big words persist, because using pompous language makes the reader or the speaker feel important.
In advertising copy, you are trying to
communicate with people, not impress
them or boost your own ego. Avoid
pompous words and fancy phrases.
Instead of using assist use help, automobile use car, employ use, use, obtain use get, superior use best instead etc.
5. BE CONCISE.
Good copy is concise. Unnecessary words
waste the reader’s time, dilute the sales
message, and take up space that could be
put to better use.
Rewriting is the key to producing
concise copy. When you write your first
draft, the words just flow, and you can’t
help being chatty.
In the editing stage,unnecessary words are deleted to make the writing sparkle with vigor and clarity.
I love to practice what I teach so I'll keep this post short like the 5 tips States, be concise.
But I'm going to deliver on my promise of giving you 11 tips in my subsequent posts.
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Meeting me for the first time?
I'm Mike longji from the infozoner
We help brands gain visibility, 10X their sales and increase their profit using proven copywriting techniques that's compelling enough to capture your prospects' attention, nurture and turn them into repeated buyers and advocates.
Read also:
Additional Effective Tips For Writing Great Copy Fast
Know Your Audience: Understand your target audience's needs, desires, and pain points.
Clear Objective: Define a clear goal for your copy, whether it's to inform, persuade, or sell.
Research: Gather information and data to support your message.
Outline First: Create a rough outline or structure before writing to stay organized.
Catchy Headlines: Start with an attention-grabbing headline to draw readers in.
Be Concise: Use clear, concise language to convey your message efficiently.
Use Active Voice: Active sentences are more engaging and direct.
Edit Later: Focus on writing first, and edit for grammar and style afterward.
Avoid Jargon: Write in plain language to ensure broad understanding.
A/B Testing: Test different copies to see what resonates best with your audience.
Collaborate: Get feedback from colleagues or peers to improve your copy.
Time Management: Set deadlines and allocate time for focused writing sessions.
Templates: Use proven templates for various types of copy, such as emails or sales pages.
Breaks: Take short breaks to recharge your creativity and maintain focus.
Practice: The more you write, the faster and better you'll become.
Remember, great copy doesn't always come instantly. It may require multiple revisions and iterations to achieve the desired impact.
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