7 COPYWRITING MISTAKES TO AVOID
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| Avoid copywriting mistakes |
1. Writing to Yourself, Not Your Target Audience
Many new writers write in a way that makes sense to themselves as a reader. Forbes warns that this is one of the biggest mistakes in copywriting because it fails to take in the needs of your target market.
For your copywriting to be effective, it needs to be a compelling copy, but it needs to be compelling to your audience.
2. Writing Too Formally
Writing for the web should not be overly formal, and this is a common problem with new writers, particularly if they are fresh out of school and used to writing papers. Web copywriting is conversational, and good copy will read almost like you are speaking to the reader.
3. Writing About Features, Not Benefits
In marketing messaging, your goal is to help the reader make a purchase or take action for your company.
While describing all the features of a product or service may seem like a good idea, it actually falls flat.
Readers do need to know about a product’s features, but they also need to know how those features benefit them. This is known as feature-benefit writing, and it’s a key component of successful sales writing.
4. Making Assumptions About Your Audience
When writing sales copy for a company, don’t make assumptions about the reader. While you will need to consider the buyer persona your client provides, remember that some readers won’t fit it.
Finding the balance between reaching that buyer persona and not making assumptions is difficult. One way to do so is to use words like “maybe” or “if” in your writing.
5. Headlines and subheads need to be specific, contain optimized wording, and provide the reader with a basic outline of the content.
Use complete statements, and write, so they show a benefit. Readers are going to scan these headings and decide if they want to further
read the page, so they must create attention.
6. Making Grammar and Spelling Mistakes
Every writer will make occasional grammar and spelling mistakes, but you do need to be cautious that your writing is clean. Use a tool like Grammarly to check for errors you might have not seen.
7. Using Bland, Pointless Words
Some words in the English language are little more than filler. When possible, avoid using these words:
Very,Just, Really, Amazing, Quite
Totally, Literally, In order to, Suddenly, Like, Absolutely.
OTHER COPYWRITING MISTAKES TO AVOID
Spelling and Grammar Errors: Ensure your copy is free from typos, grammatical, and spelling mistakes.
Lack of Clarity: Make your message clear and concise; avoid jargon or overly complex language.
Neglecting the Target Audience: Tailor your copy to the specific needs and preferences of your audience.
Weak Headlines: Craft compelling headlines that grab attention and convey the main message.
Overuse of Buzzwords: Avoid excessive use of buzzwords that can dilute your message's impact.
Lengthy Paragraphs: Break up long paragraphs to make the content more scannable.
Lack of Call to Action: Always include a clear and persuasive call to action.
Ignoring Benefits: Focus on the benefits of your product or service, not just features.
Inconsistent Tone: Maintain a consistent brand voice and tone throughout your copy.
Neglecting Proofreading: Always proofread and edit your copy before publishing.
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