VISIBILITY TIPS- HOW TO GROW YOUR AUDIENCE ON SOCIAL MEDIA
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| Growing your social media pages |
As a business owner, you probably know that social media is a very powerful marketing tool. Nowadays, it’s the best way to reach the younger generations. But it’s also a chance for you to get more personal with your customers, show them behind the scenes, and explain more in-depth about your business.
That’s why it’s important that your posts are not only seen, but also read. And how do you ensure that? By writing good copy.
Before we get into the actual tips, let’s dig into some basic technical considerations. After all, you need to understand the mechanics of social media before you can master them. Not every platform works the same, but they do share similarities.
Know your character limits
Each platform has its own word limit that you need to take into consideration. For example, a post on Twitter has a maximum of 280 characters, whereas you can write a whopping 63,206 characters on Facebook.
That’s not to say you should use them all. People have limited time and attention spans. When faced with a wall of text, they quickly lose interest. That’s why your posts should be clear and concise if you want people to read and engage with them.
To hashtag, or not to hashtag
That is the question! Almost every platform uses a hashtag system, but they all have different best practices. Research where you want to be seen and where your audience is. Then, research how best to utilize hashtags on those specific platforms. The internet is your friend!
Hashtags are somewhat misunderstood. So, let’s look at their function. On social media, hashtags indicate what topic your post is about. They make your content easier to find.
Therefore, we recommend you use them! However, do conduct some hashtag research. Find out which hashtags your audience is using, so you don’t end up putting 30 tags in your post.
You could also use hashtags in your text and in context. This will help the people reading your post to know where to look if they want more inspiration.
HOW TO GROW YOUR AUDIENCE ON SOCIAL MEDIA
Growing your audience on social media takes time and effort. Here are some tips to help you get started:
Define Your Niche: Determine your target audience and focus your content on a specific niche or topic.
Create High-Quality Content: Post engaging and visually appealing content that provides value to your audience.
Consistent Posting: Develop a consistent posting schedule to keep your audience engaged.
Use Hashtags: Use relevant hashtags to increase the discoverability of your content.
Engage with Your Audience: Respond to comments and messages, and actively participate in conversations on your social media platforms.
Collaborate with Others: Partner with influencers or other accounts in your niche for shoutouts or collaborations.
Run Contests and Giveaways: Organize contests or giveaways to encourage user participation and sharing.
Cross-Promote: Share your social media links across different platforms and promote your profiles through your website and email signature.
Analyze and Adjust: Use analytics tools to track the performance of your content and adjust your strategy based on what works.
Paid Advertising: Consider using paid advertising on platforms like Facebook, Instagram, or Twitter to reach a larger audience.
Stay Informed: Keep up with the latest trends and changes in social media algorithms to adapt your strategy accordingly.
Be Authentic: Be yourself and let your personality shine through your content.
Remember, growing your social media audience is a gradual process, so be patient and persistent in your efforts.
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